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Submitted: 1/26/21 • Approved: 1/27/21 • Last Updated: 1/30/21 • R1362635-G1362633-S3
Born Sept. 19th, 1955
Died Sept. 22, 2014
Max was born Terrence Wendell Shurn in Dardanelle, Arkansas, on September 19, 1955, A 1973 graduate of Dardanelle High School, Max received a degree in Radio and TV Operations from Capitol City Jr. College in Little Rock Arkansas.
Max’s broadcasting career spanned over 40 years in radio and television.
After high school, Terrence Shurn went to work for radio stations KWKK and KWAB in Dardanelle, Arkansas, establishing his broadcasting identity as Max “Most Music” Morgan, a charming, deep-voiced DJ.
He began his career as a sports anchor, reporter, writer, and editor for KARK-TV NBC in Little Rock, Arkansas. In addition to his weeknight sports anchor position, Max hosted a Little Rock college basketball coaches show for KTHV-TV CBS, and for seven years he was the radio voice of the Arkansas-Little Rock Trojans and Arkansas Tech University football, baseball, and basketball.
Max moved to Baltimore, Maryland, to be the weeknight sports anchor for WBFF-TV FOX45 also continuing as a freelance radio talk show host and further establishing his reputation as a skilled sportscaster.
Max moved to Dallas, Texas, in 1993 to become a sports anchor/reporter for KDFW FOX4 covering Dallas sporting events including two Cowboy Super Bowl wins, the 1999 Stanley Cup Playoffs, a Mavericks title and two trips to the World Series by the Texas Rangers.
Part of Max’s charm was his positive perspective and approachability which endeared him to his viewers with such phrases as his well-known, “Hello Dallas-Fort Worth--Let’s talk sports.” A Texas Emmy winner “Reporter on Sports Special,” Max received numerous prestigious awards, including the Society of Professional Journalists (SPJ) Sports Reporting Award.
In recognition of Max’s passion for sports media and higher education, a Max Morgan “Let’s Talk Sports” Scholarship Fund has been established. Those wishing to contribute may make checks payable to: Neuberger Berman, 200 Crescent Court, Ste. 400, Dallas, TX 75201.
Contributed on 1/26/21 by r_m.taylor
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Record #: 1362635